The Opinion Page
News and comments about the issues facing today's SCM and Inventory Management professionals.
Like many seismic shifts in social priorities, the pursuit of responsible environmental stewardship is vulnerable to exploitation by unethical commercial behaviours. Unscrupulous firms will try to convert demand for green virtuousness into profits, unashamedly using snake oil sales and marketing techniques. The term “green-washing” describes the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.
California-based TerraChoice advocates meticulous ethical standards in environmental marketing. While applauding the emergence of “green products” in the market today, it warns against deception. They articulate the Seven Sins of Green-washing:
John Skelton is the Principal Consultant and founder of Strategic Inventory Management.